Ros Fry, Secrets Of A Legacy Fundraiser

Discover the secrets of a legacy fundraiser as Ros Fry, Regional Legacy Manager for Cancer Research UK, talks to AMA Associate Editor Sara Lock about her journey to becoming a legacy fundraiser.

What is it really like to have that conversation with someone about leaving a legacy?

It is tricky but bringing in good listening skills, taking time and building rapport is the way forward. I have made my own Will and am able to sympathise with how difficult that can be. Many of my conversations with supporters are on the phone so before I ring them I imagine their environment, the weather, the sounds and sights. I have an idea about their age and I try to relax into the call.



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