Marketing performance, developing audiences and taking your work on tour are perhaps the most challenging aspects of working in the arts.
Thankfully, there are organisations who aim to support organisations that do not have access to an advertising budget or have not toured before and require information about the logistics and legal considerations of taking work on the road.
Arts Council England’s Grants for the Arts can be applied for by those looking specifically for funds for marketing and audience development. Background information to help those considering applying for this grant is available here
Other organisations who offer marketing assistance to arts professionals include the Arts Marketing Association and Audiences Agency
Arts Council England also provides an extremely helpful and comprehensive online guide to marketing and touring on its website. It covers subjects such as developing effective partnerships, setting up a tour, campaign planning and communicating with audiences, and includes sections on case studies and top tips.