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Sophie Holdforth

MARKETING AND COMMUNICATION MANAGER (MATERNITY COVER)

Sophie Holdforth is covering Verity Shallaker’s job, as Activate’s marketing manager, from January 2024 – December 2024.  Sophie has worked as a marketing manager at the British Film Institute (bfi), the UK’s lead organisation for film and moving image, where she managed the design of e-marketing tools, created newsletters and developed content for the bfi’s website.  As an arts, education and marketing consultant, Sophie has extensive experience in project development/management, partnerships, content creation/management and relationship marketing. She has developed large scale projects with national and international cultural organisations and theatre companies including Punchdrunk, Shakespeare’s Globe, The Bronx Museum of the Arts, Open House London, The Photographers’ Gallery and 14 – 18 NOW (WW1 Centenary Art Commissions). She is committed to engaging the widest possible audiences and making art, in all its forms, accessible to all.

At Activate, she leads on all strategic and tactical aspects of marketing from creating print materials for Inside Out Dorset to updating the website, sending out newsletters to writing the organisation’s Digital Plan. Having moved to Dorset 4 years ago, she is passionate about Dorset’s cultural offer and how it transforms people’s lives. Excited by the incredible work of Activate, she is looking forward to increasing public awareness of this year’s programme of events and the work of local creatives who fire the imagination of local communities.

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